Igniting retail traffic through strategic digital marketing

Building buzz for the new kid on the block

Preston Hollow Village is a multi-phase mixed-use development that partnered with Criterion.B to bring awareness to their Phase 1 lifestyle retailers. At the corner of Walnut Hill and 75, the mixed-use development enjoys excellent drive-by visibility, but needed to differentiate itself from surrounding retail centers in the Dallas area.

The Challenge

Success for Preston Hollow Village was defined by raising awareness about the new retailers featured at the development. Criterion.B outlined a grassroots strategy for Preston Hollow Village aimed at sparking interest and driving engagement through social media. To separate the community from surrounding retail competitors, Criterion.B established a distinct visual style, which branded Preston Hollow Village as colorful, vibrant, and dynamic.

The Solution

Our strategy of consistent social media presence, paired with very visual brand elements emphasizing a sense of community, was used to drive social media visitation and build brand awareness. Strategy-driven social advertising campaigns were implemented to spread reach and spark media interest. From retail-driven lifestyle topics, the Preston Hollow Village blog boast fresh content every month. With directed social media campaigns, a targeted advertising strategy, and influencer outreach, Criterion.B leveraged digital platforms to delight and attract a strong audience.

Lifestyle and Custom Photography


While the moments around Preston Hollow Village seem priceless, Criterion.B took on the task to capture the vibrancy and excitement of each retailer. From the buzzing lunch crowds and mouth-watering dishes to the high energy workouts, we made sure to seize the moment of the Preston Hollow Villagers through the lens of a Nikon D7200.


Promotional Campaign - "Mark the Moment"


In order to spark engagement among customers and retailers, Criterion.B launched the ‘Mark the Moment’ campaign to generate positive word-of-mouth and drive engagement. The campaign encouraged patrons to share their moments with #MarkTheMoment at any of the Preston Hollow Village retailers. Whether they’re enjoying a seasonal pizza, showing off a new haircut, or finishing up a great workout, we wanted to collect the moments being made.


Social Media Management


The life of Preston Hollow Village's digital presence was weighted on Criterion.B's social media management and content creation. We mixed original photography, retailer-driven blog topics, and user-generated content from local influencers and village visitors to create a powerful social media feed. Management strategy also included being highly responsive to commentary and regularly engaging with followers.


The Results

While managing Preston Hollow Village's digital presence, Criterion.B increased Preston Hollow Village’s social media following significantly, driving a large amount of traffic to the website. Preston Hollow Village also saw an increase in engagement as visitors began to turn to social media feeds as a resource for entertainment and information.



50% growth in website visitors through social media.



Increased Facebook follower growth rate by 475%



Increased blog visitors by 60%