Much like the world, multifamily marketing has become interconnected. It's no longer as simple as creating magazine ads and designing billboards. Instead, multifamily marketing in the digital world requires a series of integrated methods that combine the creative of traditional advertising with the science of research methodology.
At Criterion.B, our capabilities reflect this new world of marketing.
Inbound marketing turns the tables on traditional advertising by transitioning from interruption to education. We build that education process by speaking to each stage of a persona’s journey to ensure they find the right information when they need it.
A great multifamily brand goes beyond just the logo stamped across promotional items. Through research and brand strategy, we help build a brand that connects with your customers.
Social media is a tricky balance of showcasing your multifamily organization and culture while promoting customer experience. In meeting this need, we help build and manage your brand awareness, thought leadership, and engagement.
Your website is your first impression, your sales and marketing tool, and your brand experience. A strong website not only ensures business growth but also offers a unique user experience. Our methodologies bring this to fruition.
Our team delves deep into the inner workings of your products or services to determine what makes you remarkable. With our multifamily consulting, we can develop unique data-driven strategies to make your business boom.
We know that creating great content is one of the best ways to generate leads. At Criterion.B, we offer a little bit of everything from research-driven blogs and newsworthy press releases to educational ebooks and engaging infographics.
I want to give my highest recommendation to the team at Criterion.B. They're a fresh perspective for this industry and quick to respond to any request we have. They have a 'can-do' attitude for every challenge we send their way.
Criterion.B was an absolute pleasure to work with & understood exactly what we needed (even when we didn't) & executed a design that was not only aesthetically pleasing, but customer focused. The team was easy to work with & are the best for digital, design & results. Criterion.B is always my go-to agency.
The Criterion.B team has gone to great lengths to gain insight and understanding of our brand. Their expertise in both traditional and inbound marketing makes them the ideal partner to showcase ResMan’s intuitive SaaS solution to today’s multifamily owners and operators.
Streetlights was pleased by Criterion.B's branding efforts on our new development. We believe they truly captured both the heart of the project and the architectural style of this multifaceted development. We would wholeheartedly recommend their firm.
1. 1 Business Excellence Forum Award
2. 4 Communicator Awards
3. 4 Dallas ADDY Awards
4. 4 Davey Awards
5. 3 Summit Creative Award
6. 2 W3 Awards Silver Winner