When it comes to proving the value of a digital marketing strategy, ROI is the keyword all executives want to hear. It may seem a simple enough request, but calculating…
Location, location, location. You’ve heard it before, but how will it drive digital marketing in 2015? You’re about to find out. What Is Context-Aware Advertising? Context awareness will be a…
At Criterion.B, we like to stay well-versed in the startup industry, seeing how technology innovation is impacting the commercial real estate world. CRE can be known for its…
What’s your brand story? And by that, I don’t mean what does your company do. I mean what makes your brand human? How do you care for your customers and…
With the new year comes a lot of forethought and a fresh perspective. What’s in store for 2015? What goals can we set? How can we achieve them? Any new…
