Creating Content to Drive Your Buyer Persona Down the Marketing Funnel

Grasping the attention of residents has become a tough business. No longer will traditional forms of mass marketing and advertising…

Most everyone has a complicated relationship with email marketing. Receivers are continually overwhelmed by their overflowing inbox while senders are frustrated by lack of responses. Truth be told,…

Should I hire an inbound marketing agency? This a question that comes up naturally as businesses discover the inbound process. Inbound…

When setting up your inbound marketing funnel, it can be easy to get caught up in the process of creating a campaign, qualifying leads, and…

For commercial real estate marketers, marketing in the digital world can be a trying experience. Whereas old marketing methods are embraced easily due to years of experience, digital…

Commercial real estate marketers face unique issues when dealing with lead nurturing through the marketing funnel. For the multifamily market, issues arise in the form…