OUR Team

We are Criterion.B — a team of creative minds and innovative thinkers.

We are more than just names behind an agency, we aim to offer value and trust — to our clients and each other. It’s not enough for us to help peddle products or services. We believe in building your brand into one that your customers can trust.

Founded by Jon Simpson in 2008, (formerly Canonball) was formed to help businesses and organizations craft branding and marketing services

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Marketing team brainstorming during meeting in the office 3

Jon is walking outside the office building

Marketing team brainstorming during meeting in the office 2

Four core pillars form the foundation of our company.

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