S2 Capital recently selected the team at Criterion.B to redesign and develop their online brand experience.

S2 prides itself in being a multifamily investment platform in the Dallas/Forth Worth area. Since 2012, they have acquired over $400 million in multifamily Class B and C communities.

Through the successful investment of over $75 million in upgrades and renovations, they are deeply committed to providing exceptional living experiences and trusting the team at Criterion.B to translate that experience to the online space.

“The website of any brand is the front door of business. It’s the first stop for first impressions and brand interactions. We’re excited to emphasize their core values while sharing their portfolio in a way that matches their commitment to excellence,” said Criterion.B’s Chief Marketing Officer, Shanker Chalekode.