MassCatalyst enters the world of investment crowdfunding and selects Canonball as their agency of record! Canonball has been charged with driving the creative direction and execution for the emerging crowdfunding platform.

MassCatalyst is dedicated to helping entrepreneurs, startups and mature companies make their dreams a reality. Their investment platform helps businesses raise capital by auctioning off equity or debt. The unique auction system gives businesses a compelling alternative to traditional forms of financing, while investors are able to bid on what they believe the equity is worth. MassCatalyst empowers great business ideas and enables investment opportunities through crowdfunding.

“It’s always exciting to have the opportunity to work with a company centered in technology. I love seeing our creative teams hard at work designing strategies to appropriately brand, educate and communicate technology to the outside world!” states Ashley Tyndall, Director of Business Development.