Criterion.B’s CEO, Jon Simpson Selected as judge for the 2017 ADDY Awards

The Lubbock, Texas affiliate chapter of the American Advertising Federation recently selected Criterion.B’s CEO, Jon Simpson, as a guest judge for the 2017 Awards. The American Advertising Awards (formerly the ADDY’s) recognizes and celebrates advertising agencies across multiple mediums and on three levels of judging: local, regional, and national. This competition recognizes creative excellence and rewards the art of advertising.

Simpson was honored to be asked to provide leadership in this capacity: “Criterion.B is excited and honored to have been selected to contribute to the efforts of the American Advertising Federation ,” said Simpson. “AAF Lubbock has great talent and has always been an incredibly hospitable group.”
Simpson leads the team at Criterion.B with the unique ability to produce ROI, drive business growth, and build brand identities for his clients. He founded Criterion.B as an agency focused on branding and inbound marketing for the commercial real estate industry. His experience and drive to lead his own agency, as well as represent the AAF (American Advertising Federation) makes him an excellence choice for judging on this prestigious level.