Houston, Texas-based Bailey Routzong Capital Advisors (BRCA) is a mergers and acquisition firm that works exclusively in the private school industry. The company’s mission is to provide superior service in helping private school owners and operators receive maximum financial benefit for their business and real estate assets.

The BRCA team selected Criterion.B to work with them to help increase brand awareness, manage social media efforts, and implement a strategic content marketing plan to help drive business.

“Criterion.B is excited to work with such a unique and niche company,” said Jon Simpson, Chief Executive and Founder at Criterion.B. “We are eager to expand Bailey Routzong Capital Advisors’ online presence and brand awareness through content marketing and SEO efforts. We are thrilled to work alongside the skilled and experienced group at BRCA, and look forward to learning more about the business and industry it serves.”