Criterion.B is thrilled to be trusted with the brand development and naming for NE Development.

The team at Criterion.B will begin by creating unique brand experiences and developing several property-level corporate identity packages for the NE Development portfolio.  

With any branding process, the goal is to clearly reflect the personality and emotion behind the property. And, NE Development has a reputation for growing communities through a high level of trust and excellence.     

The team at NE has developed over 20,000 apartment and mixed-use projects in 26 states across the U.S. They have a proven track record of bringing projects in, on time and under budget, as part of their commitment to grow strong and solid communities. They retain complete control of the project from start to finish.

“The team at Criterion.B has unwavering, deep belief, that everything we do as an agency, should be to build your brand into one your customers trust. A good brand provides value and strength and we are excited to build these types of brands for the team at NE Development.” said Ashley Tyndall, Director of Corporate Communications for Criterion.B.

“We are excited to partner with NE and help them transform the brand identities of their growing portfolio.”