Stream Realty is reimagining Trammell Crow Center with community-driven renovations and has brought Dallas-based Criterion.B Agency on the team to deliver this new vision through strategic content marketing and a revamped online experience.

Thirty years ago, Trammell Crow Center was developed as one of the most iconic and prestigious office buildings in downtown Dallas. Come 2018, these updates will prove to be one of transformation and connectivity as this Dallas icon embarks on ground-floor renovations set to redefine the Dallas Arts District. The extensive updates will transform this 30-year-old office building into a day to night destination and will be known as a premier blend for both business and culture.

Dallasites can also expect to see a boutique lifestyle hotel, a high-end residential tower at 2000 Ross and fast casual as well as upscale signature dining options. To top it off, the creation of an urban retail experience will revitalize high-end retail at the street level and change the perception of the office tower for decades to come.

Criterion.B will be rolling out marketing campaigns focusing on content creation, paid media and social media management in order to drive awareness and position Trammell Crow Center as a premier landmark in the Dallas Arts District.

“Trammell Crow is such important name in the Dallas real estate circle and to have been chosen by Stream Realty is a tremendous opportunity. This piece of business holds such history, promise, and innovation and we are excited to help bring this story to life.” said Ashley Tyndall, Criterion.B’s Director of Corporate Communications.