In response to increased demand for growing the footprint of the agency and serving clients on the East Coast, Criterion.B. is announcing the opening of a second office in Charlotte, North Carolina.

Charlotte is an ideal city for a second location for the team at Criterion.B. The bustling city offers a melting pot of creative energy and work ethic, along with a dash of Southern charm Charlotte is known for. Its close proximity to other urbanizing locations — such as Atlanta, Nashville, and Washington — also make for an ideal location. US News ranked Charlotte as No.14 in the best places to live in 2018 and Zillow named Charlotte the fourth hottest U.S. housing market for 2018.

“This is an exciting time to be a part of the Criterion.B team,” said Ashley, Criterion.B’s Director of Corporate Communications. “Charlotte is such a great city for an East Coast location as we continue to service clients across the United States. Greg Ratzlaff, our Creative Director, is the perfect fit to head up this new location at a time of tremendous growth for our agency and creative offerings.”