Criterion.B, an award-winning marketing and branding agency for the commercial real estate industry, has added personalized promotional products to its client offerings.

The ad specialty business is an ever-growing $22.9 billion dollar industry. Nearly every business in America is looking for creative and unique ways to increase brand awareness and be remembered. Whether it be from sales teams to marketing a new product, creating a memorable impression is key!

Criterion.B is excited to leverage this new offering as an opportunity to push past the expected coffee mug and pen selection to create custom messaging and design experiences for its clients.

“We saw such a demand for high-end swag from so many of our clients and we knew it was time to add this option to our lineup of products,” said Ashley Tyndall, Criterion.B’s Director of Client Services. We are always looking for ways to expand our creative offerings and knew this was the right opportunity!”