StreetLights Residential is a company that prides itself in taking a design-centric approach to building living spaces. They value each of their properties as a separate entity and separate brand and believe that the brand helps to create both value and demand for their properties.

Canonball works alongside the team at StreetLights and brings a marketing team that is experienced in branding apartment communities, which requires a deep knowledge of the real estate space.

Jennifer Gillaspy, VP of Asset Management, shared:

StreetLights has been extremely pleased with Canonball’s branding efforts on our new developments. We believe that they truly capture both the heart of the projects and the architectural style of our multifaceted developments.

Canonball has branded properties for StreetLights that target almost every demographic—from young professionals and DINKs to empty-nesters. While each project brings its own unique challenges, Canonball’s strengths lie in being able to engage with the client as a partner, work cohesively as a team, and arrive at a finished product that is constantly thinking about how potential residents will engage with the brand.