Canonball, a content marketing agency, is officially recognized by Google as a trusted partner, which allows the agency greater access to their proprietary solutions and tools.

By being a Google Partner, Canonball will be able to leverage the latest practices of digital marketing and stay ahead of exclusive insights, tools, products and trends for their clients. In order to maintain this partner status, the technology teams at Canonball will have to continuously surpass standards of digital advertising performance and undergo Google-administered tests every 12 months as this recognition is not something that is freely handed out.

Canonball’s Chief Information Officer, Chris Sigler, shared, “From my first interaction with AdWords in 2003 to today, Google has remained the dominant force in paid search. An endorsement of Canonball’s continued success in online advertising means a lot from the company that practically invented the space.

Canonball will be privied to Google’s ever-changing and evolving digital landscape which will allow their client’s budgets to go further than ever before.