How well do you know how to lease to Millennials?

What percentage of Millennials are renters?

20%

40%

65%

80%

Correct! Wrong!

How much annual buying power is the Millennial generation estimated to have?

$50 billion

$100 billion

$150 billion

$200 billion

Correct! Wrong!

What is the median income of Millennials?

$35,592

$45,592

$55,592

$65,592

Correct! Wrong!

Most Millennials are cost conscious.

True

False

Correct! Wrong!

What kind of lifestyle do Millennials prefer?

Urban lifestyle (i.e., public transportation, smaller units, walkable retail stores)

Suburban apartment or townhouse

Rural area (i.e., a lot of outdoor space and a spacious yard or land)

Correct! Wrong!

Where do most Millennials turn for customer reviews of a property?

Their parents

They call a leasing agent

Social media

They do not care about reviews

Correct! Wrong!

How do most Millennials find out more information about a property?

They call a leasing agent

They research the property via Google

They talk to their friends to gather information

They do not research a property before visiting

Correct! Wrong!

Millennials are not loyal to certain brands.

True

False

Correct! Wrong!

Millennials prefer leasing agents to engage with them via Facebook rather than LinkedIn or Twitter.

True

False

Correct! Wrong!

Which apartment unit type do most Millennials prefer?

Spacious studio or 1 bedroom

2 or 3 bedroom

None of the above because they prefer to purchase a home

Correct! Wrong!

Which of these amenities would most likely appeal to a Millennial renter?

A multifunctional workout studio for fitness classes

A small gym with just the workout necessities

An individual work station in the business center

None of the above

Correct! Wrong!

Millennial Mary is interested in a unit at one of your properties. What communication method will she most likely prefer from your leasing agent?

Snail mail, because she wants a brochure on the property

Phone call, because she prefers to discuss rates over the phone

Email or text message, because she wants to schedule a meeting

She does not want you to respond

Correct! Wrong!

Millennial Mary just signed a lease at your property and she is ready to pay her first month’s rent. What payment method will she most likely prefer?

Personal check, because she prefers hand-written payments

Money order, because she wants to have a paper trail

Credit or debit card via your online payment portal

Snapcash Payments through the Snapchat app

Correct! Wrong!