What percentage of Baby Boomers view renting as more affordable than owning a home?
Correct!
Wrong!
How much annual income does the Baby Boomer generation have?
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Which state has the highest percentage population of Baby Boomers (36.8%)?
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Baby Boomers spend less than all other generations.
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Wrong!
What kind of lifestyle do Baby Boomers prefer?
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How many hours per week do a majority of Baby Boomers spend online?
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What percentage of Baby Boomers prefer to work with a leasing agent or broker versus researching online?
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Wrong!
Baby Boomers are not loyal to certain brands.
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Baby Boomers prefer leasing agents to engage with them via Facebook over all other social media platforms.
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Which of these amenities would most likely appeal to a Baby Boomer renter?
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Boomer Betty is interested in a unit at one of your properties. What communication method will she most likely prefer from your leasing agent?
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Boomer Betty just signed a lease at your property and she is ready to pay her first month’s rent. What payment method will she most likely prefer?
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Wrong!
How well do you know how to lease to Baby Boomers?
Leasing ninja!
Not bad!
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