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For multifamily marketers looking to build their brand awareness, promotional products are a great way to spread your message. Here are 10 ways swag can improve your brand awareness.

  • All
  • Analytics
  • Business Tips
  • Content Marketing
  • Design
  • Generative AI
  • News & Insight
  • Promo Items
  • Proptech
  • Resident Retention
  • SEO
  • Social Media
Meet Our Team at Criterion.B Multifamily Branding Agency

Google’s New AI Strategy: Is Your Multifamily Marketing Ready for the Shift?

Explore how generative AI, Google AI Overviews, and SGE are transforming SEO for multifamily marketing. Learn key strategies here.

Explore how Google AI Overviews and generative AI reshape SEO. Learn the impact of AI content, AI overviews, and featured snippets on search rankings.

Are Featured Snippets Dying? The Impact of Google AI Overviews on Search Results

Explore how Google AI Overviews and generative AI reshape SEO. Learn the impact of AI content, AI overviews, and featured snippets on search rankings.

Discover how the rise of new Class A multifamily developments is influencing affordability across all property classes. Learn strategies for staying competitive.

The Trickle-Down Effect: New Class A Units Are Compressing Rents Across Multifamily

Discover how the rise of new Class A multifamily developments is influencing affordability across all property classes. Learn strategies for staying competitive.

Despite an eightfold increase in ChatGPT referrals, AI-driven search traffic still accounts for less than 0.1% of total visits. Here’s what this means for your SEO strategy in 2025.

ChatGPT’s Web Traffic Impact? Almost Nonexistent (Here’s Why)

Despite an eightfold increase in ChatGPT referrals, AI-driven search traffic still accounts for less than 0.1% of total visits. Here’s what this means for your SEO strategy in 2025.

McDonald’s boosted sales by 9.5% with a pricing psychology tweak. Learn how to apply the same strategy without adjusting multifamily marketing budget.

How Multifamily Marketers Can Steal McDonald’s Brilliant Pricing Hack

McDonald’s boosted sales by 9.5% with a pricing psychology tweak. Learn how to apply the same strategy without adjusting multifamily marketing budget.

Are we losing expertise in the age of AI? Discover why brands that invest in unique insights will dominate search in 2025.

Is Generative AI Making Content Smarter or Just Louder? Experts Weigh In

Are we losing expertise in the age of AI? Discover why brands that invest in unique insights will dominate search in 2025.

Consumers trust real voices over brand messaging — making user-generated content more valuable than ever. See how UGC is shaping marketing in 2025.

AI Can’t Fake This: Why UGC Is More Valuable Than Ever

Consumers trust real voices over brand messaging — making user-generated content more valuable than ever. See how UGC is shaping marketing in 2025.

Disorganized marketing drains your time and budget. Learn how AMP Studio streamlines workflows, reduces inefficiencies and maximizes ROI with centralized tools and automation.

The Hidden Costs of Chaos: Simplify Marketing With AMP Studio

Disorganized marketing drains your time and budget. Learn how AMP Studio streamlines workflows, reduces inefficiencies and maximizes ROI with centralized tools and automation.

While challenges are present, there are also unique opportunities for multifamily investors, developers, and property managers to navigate this landscape.

What’s Next? Key Multifamily Trends to Watch in 2025 (Updated)

While challenges are present, there are also unique opportunities for multifamily investors, developers, and property managers to navigate this landscape.