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When setting up your inbound marketing funnel, it can be easy to get caught up in the process of creating a campaign, qualifying leads, and…

For commercial real estate marketers, marketing in the digital world can be a trying experience. Whereas old marketing methods are embraced easily due to years of experience, digital…

Commercial real estate marketers face unique issues when dealing with lead nurturing through the marketing funnel. For the multifamily market, issues arise in the form…

As inbound marketing begins to gain traction, more and more businesses are looking to adopt it into their strategy — either through use of an agency or internally.

Technology moves fast, as do digital marketing trends. As we live and breathe commercial real estate at Criterion.B, we understand where the industry is headed from a marketing…

Let’s explore this age-old question. We’re going to avoid using the word “smarketing” too much, but let’s just get it out of the way. HubSpot defines…