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In the world of digital marketing, it can be hard to know which tactic works best. These days, a lot of…

Many businesses struggle with the choice of choosing an agency vs. doing the inbound marketing in-house. There…

Most everyone has a complicated relationship with email marketing. Receivers are continually overwhelmed by their overflowing inbox while senders are frustrated by lack of responses. Truth be told,…

For commercial real estate marketers, marketing in the digital world can be a trying experience. Whereas old marketing methods are embraced easily due to years of experience, digital…

Commercial real estate marketers face unique issues when dealing with lead nurturing through the marketing funnel. For the multifamily market, issues arise in the form…

Technology moves fast, as do digital marketing trends. As we live and breathe commercial real estate at Criterion.B, we understand where the industry is headed from a marketing…