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At Criterion.B, we like to stay well-versed in the startup industry, seeing how technology innovation is impacting the commercial real estate world. CRE can be known for its…

The best way to understand the power of an experiential marketing campaign is to take a look at some companies that have executed it effectively. The first brand in our…

The jury might still be out on the mobile conversion rate power of QR codes, SMS, and NFC, but if your business is failing to see results then…

Last week, we joined professionals from the Apartment Association of Greater Dallas (AAGD) and the Apartment Association of Tarrant County (AATC) at the 2015 State…