Commercial real estate marketers face unique issues when dealing with lead nurturing through the marketing funnel. For the multifamily market, issues arise in the form…
Technology moves fast, as do digital marketing trends. As we live and breathe commercial real estate at Criterion.B, we understand where the industry is headed from a marketing…
Twitter is an amazing place. With over 300 million active users, Twitter has an active community that all different types of people embrace. Almost every type of industry has a…
Millennial and upcoming Generation Z renters no longer look to commercials or ads as the major influence in their decision-making process. Many brands know this, using their marketing tactics to…
What do technology, millennials, and the internet all have in common? If you said that they’re drastically changing the landscape of the real estate industry, then correct!…
At Criterion.B, we like to stay well-versed in the startup industry, seeing how technology innovation is impacting the commercial real estate world. CRE can be known for its…
