More and more multifamily properties are hopping on social media, which serves as another channel for them to share and interact with renters and the community. But perhaps you don’t see the appeal of a social media presence?

Well, we’re here to give you another very important reason to be on social media, and that’s SEO. SEO stands for Search Engine Optimization, and it’s simply the process of optimizing your content for search engines. For platforms like Facebook, Twitter, Pinterest, or Tumblr, there are a few simple steps you can take to move your multifamily property up in search engine rankings:

How do you optimize your profiles?

1. List Basic Information. All social media platforms have a place for users to list basic information: Company Name, Location, About Us, Address, etc. Make sure to fill out all the information sections on your profiles with specific keywords. The more information you share, the more chances you have to be indexed by Google. Besides, you want to make sure that anyone who comes across your property online knows exactly where it’s located and how to contact you.

2. Anticipate Popular Keywords. Brainstorm words or phrases that are relevant to your multifamily property. Perhaps it’s “lofts in downtown Dallas” or “Houston apartments with a dog park.” What is your property offering? What would your target audience search specifically? Use these keywords at a high density throughout your social media profiles and bios; include them in your social media postings when it’s natural to do so. You also might want to use them in hashtags to get users on social media to find you more easily.

3. Invite Reviews. Display a section for reviews when possible. Facebook pages have a review section on the left side panel with 1-5 star ratings for the user to evaluate and post comments. It shows real people living in your multifamily property, providing real feedback. Again, it’s more opportunities to be indexed by search engines. This also allows you to publicly address any issues that your residents may be having, ultimately showing potential residents that you’re on top of handling problems.

4. Link Often. Outbound links are one of the most important aspects to SEO, so be sure to link to other sources! In your use of social media, provide links to relevant blog articles and neighborhood events. Spread the word out about the great happenings going on around your neighborhood and property. Not only is it good for SEO, but “linking” is a great way to connect with people and businesses in your community.

5. Create Shareable Content. Inbound links are equally as important to SEO, yet you have to earn them. When people link back to your website or social media pages, it means you’re sharing content that is quality, compelling, and helpful. Some ideas: make and share a weekly newsletter with information about what’s going on in your neighborhood. Or, perhaps post design tips for small living spaces. Creating shareable content starts with knowing your audience and what they would find to be interesting and resourceful.

Following these simple steps is a great way to improve your search engine ranking with the social media platforms you’re already using. It ultimately makes your content easier to find, allows you to connect with your audience, and helps you build the brand that you’re striving towards.