As we continue with our  Digital Marketing Trends of 2015, we take a look at the rise of inbound marketing and content creation, and how it will affect businesses in 2015.

What Is Inbound Marketing?

This term, inbound marketing, has become more prevalent in the last year or so. Inbound marketing methods focus on content creation (e.g., blogging) as a way to attract your target audience and establish yourself as a resource within your industry or community. In turn, regular blogging serves to boost search engine rankings and drive media interest. It also provides points of engagement on social media.

Inbound marketing is a pull method, rather than the push method of traditional advertising. The prevalence of inbound marketing has necessarily given rise to a new trend: on-going content creation.

New Kids on the Block

No longer is blogging merely a novelty marketing tactic. Instead, blogging has become essential to businesses in the digital age. (Just ask Criterion.B how our last few clients found us.)

As the journalistic landscape evolves, we’ll see traditional writers and editors start to fill demand on the creative side. Businesses need more than just “a writer” these days. They need an editorial vision. They need someone who knows how to tell a brand story and then translate that story to several platforms. Journalism provides an excellent skill set for storytelling. This is why we’ll start to see content creation within agencies and businesses become more of a journalistic process.

Whatever you want to call it — brand journalism, creative journalism, or treason (Ha, just a journalism joke, disregard!) — we’ll see journalistic content creation becoming a major digital marketing trend in the coming year.

By the end of 2015, I wouldn’t be surprised to see companies running their own little newsrooms! Lord knows that agencies already are!