With a plethora of social media enhancement tools on the market, multifamily marketers may be overwhelmed, wondering which can be used to leverage their property’s character. Instagram released their trendy app to capture high-quality time lapse videos called HYPERLAPSE back in 2014.
HYPERLAPSE is great for the everyday user because it has built-in capabilities to snag a video even while in motion. Users can take a quick video while on riding in the passenger seat during a road trip, while walking the streets of Downtown Dallas, or even taking a tour of a new multifamily complex. Below are some great ways to use HYPERLAPSE at your multifamily community:
1. Apartment Renovation
Is your apartment making some exciting changes or upgrades? HYPERLAPSE is a great tool for showcasing transformation. You might start with a shot of the apartment number, open the door and show your apartment crew hard at work painting walls, installing new fixtures and carpets. And be sure to pan the finished product! Sharing these videos on social media allows prospective residents to see that your property is constantly updating. The same can be done for updates around the property. These videos, which showcase the time and effort of your crew, lets renters know that you want their new place to be a home, not just an apartment!
2. Community Gatherings/Events
Make sure to get some footage at your next pool party or on-site community event from start to finish. Families and kids, singles, water volleyball, pool, wine tastings, and holiday gatherings are all great ways to show your future residents that your multifamily complex is a cohesive community and one they should be a part of! It is also a fun video to share with your current residents to say thank you for the wonderful turnout – cannot wait until the next event!
3. Tour of the Property
Looking to sign a new lease this month? Create a HYPERLAPSE property tour video. Why? Because 81% of consumers search the web before making a purchase decision. What better way to start show off your property and all of its fabulous amenities with a quick video tour. Hop on that golf cart and start filming!
These are just a few fun and easy ways to start utilizing Instagram HYPERLAPSE for your multifamily complex. Looking forward to hearing about all of the fun and exciting ways you decide to use it! Make sure to share your ideas in the comments section below!
Happy Filming!
