We’ve said it before and we’ll say it again: Leasing is no longer an “amenities dump.”
Onsite staff must connect with people to fully understand their audience. Targeting each sale and all corresponding communication to that person is the new norm in leasing.
According to Jackie Ratzlaff, Divisional President of the Apartment Life East Division, “Fostering resident satisfaction throughout the leasing and move-in experience is where the journey starts, but certainly not where it ends. Giving your residents that ‘home’ feeling involves creating intentional opportunities for them to make lasting, meaningful connections.”
As part of Apartment Life’s new article series, Ratzlaff details three ways to elevate the resident experience and ensure a happy, loyal resident from the beginning.
Jackie Ratzlaff is the Divisional President of Apartment Life’s East Division. She can be reached at jackieratzlaff@apartmentlife.org.
