Services

More than just a design agency. We build brands for brands that build.

Multifamily marketing requires more than eye-catching designs — it demands strategy, consistency, and execution. At Criterion.B, we don’t just create marketing materials; we craft brand experiences that resonate with your audience and drive real results.

From multifamily branding and promotional items to digital marketing and streamlined collateral management, our services are built to simplify your marketing efforts. Whether you need a full-scale rebrand or a smarter way to manage your existing assets, we’re here to ensure your brand stands out and stays ahead.

Our Services

AMP Studio

Stop the chaos. Simplify your multifamily marketing.

Managing multifamily marketing shouldn’t feel like a full-time job. AMP Studio simplifies marketing execution by centralizing your collateral, promotional items, signage, and apparel in one easy-to-use marketing portal — so your team can access, customize, and order everything they need without the hassle of emails, approvals, and multiple vendors.

What We Do

One-Stop Marketing Portal
Central Repository to Access Files
Smart Storefront to Reorder Items
Seamless Multi-Channel Marketing
Automated Approvals & Ordering
Pre-Approved Templates
On-Demand Customization
Data & Budgeting Insights
Dedicated Support Team
Bulk & Individual Ordering Options
Fast Turnaround With Seamless Production

All-in-One Portal for Property Marketing

Service

Branding & Logos

Bring your business to life with powerful multifamily branding and meaningful messaging.

Brand development is the visual foundation of a company. At Criterion.B, we take your mission, vision, and goals and translate them into a design that will fuel your business’s direction and growth. Investing time in your brand will not only align your internal and external audiences but also drive tangible results for your bottom line. To put it simply: a well-defined brand means a more meaningful, successful business.

What We Do

Competitive Analysis
Mood Boards
Brand Guides
Tone and Voice Guides
Persona Development
Positioning Statements
Taglines
Naming
Multifamily Logos and Icons
Brand Development

multifamily branding and meaningful messaging

Service

Print Materials

Edge out the competition with our uniquely designed multifamily marketing materials.

After researching your target demographic, we use our findings to write and design multifamily marketing materials that help your business stand out. From rack cards and brochures to banners and event flyers, we can help bring your brand to life with premium collateral.

What We Do

Floorplan Sheets
Sitemaps
Fact Sheets
Stationary and Letterhead
Thank You Cards (With Envelopes)
Business Cards
Brochures
Promo Cards
Direct Mailers
Rack Cards
Folders
Property Flyers
E-Newsletter Templates

uniquely designed multifamily marketing materials

Service

Promotional Items

We’re here to make sure your promotional items stand out and are conversation starters.

At Criterion.B, we’re all about dreaming up and delivering promotional items that truly speak to your brand. As a proud member of the Advertising Specialty Institute, we can supply your company with unique promotional products from over 3,000 suppliers.

What We Do

Custom-Branded Merchandise
Strategic Product Sourcing
Creative Concepting & Design
Bulk Ordering & Inventory Management
Seasonal & Event-Specific Promotions
Eco-Friendly & Sustainable Options
End-to-End Fulfillment

Promo Items That Truly Speak to Your Brand

Service

Social & Digital Marketing

Boost your social media and digital marketing.

A strong online presence extends beyond just your multifamily website. Our multifamily marketing agency is here to assist you in developing, executing, and maximizing a comprehensive strategy that integrates email campaigns, SEO, social media, and more for optimal reach and impact.

What We Do

Marketing Strategy & Consultancy
Monthly Social Postings on Desired Platforms
Monthly Blogging
Direct Mail Campaigns
Email Campaigns and Newsletters
Web Design & Development
Digital Advertising Campaigns (Geofencing, Banner Ads, etc.)
Intermediate and Advanced Blogs
Landing Pages
Marketing Collateral

integrate email campaigns, SEO, social media, and more

Service

Web Design & Development

Committed to delivering a high-quality, responsive website and managing all aspects of your marketing.

An unresponsive, slow-loading multifamily website can significantly impact your online presence. A modern web design can make a substantial difference in audience engagement and brand perception. Our multifamily marketing agency is committed to delivering a high-quality, responsive website and managing all aspects of your marketing. This allows you to focus on what matters most — cultivating strong relationships with your brand.

What We Do

Competitive Analysis
Custom Layout and Design
Splash Page
Website Hosting
Dedicated Support Desk
Website Monitoring and Maintenance
Security Updates and Ongoing Backups
Priority Issue Resolution
Content Management
Website Reporting
Interactive Site Maps
SEO Support

delivering high-quality, responsive website

AMP Themes

Stop the chaos. Simplify your multifamily marketing.

Tired of chasing down vendors, hunting for files, and managing endless email chains? AMP Studio is the all-in-one portal that centralizes your marketing execution, so your team can access, customize, and order everything they need without the hassle of emails, approvals, and multiple vendors.

What We Do

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Centralize Your Marketing Materials

We’re Backed By The Best

Let’s Get To Know Each Other.

Get in Touch