Every year, we all tell ourselves we’re going to get in shape, eat better, become more organized, go to bed earlier, quit bad habits, read more books, spend more time with our families and have more “me” time. Besides our personal lives, we set new goals for our professional lives – increase sales quotas, create new business relationships, hire new staff, have more productive meetings, open new offices and expand to new cities. All of these resolutions are great, but one that I highly encourage all of you business men and women to strive for in 2014 is to make your digital storefront, also known as your website, a TOP priority. Why, you may ask? Let’s take a look at the facts and projections for the digital trends for 2014:
Facts:
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Android tablet sales grew more than 160 percent, accounting for 8.7% of all sales in the U.S.
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Windows tablet sales accounted for 2.2 % of all devices sold through the U.S. commercial channels.
Projections:
Consumers are online, and the chances that they are conducting searches via a tablet or smartphone are on the rise in 2014. Not all mobile devices are treated equal – all come in different shapes and sizes, and it’s time to start focusing efforts on pleasing more of the masses – what better way that with an all-inclusive solution: Responsive design. Knowing your customers will be spending more time this year on their mobile devices means you can no longer have a seperation of your desktop site and your mobile site and expect your customer to have a positive user experience.
New year’s resolutions are hard and take time and effort, but this new year’s resolution is bound to pay dividends and help your company flourish in 2014. Let this be one of your most successful resolutions, yet!
